Word of Mouth Marketing: How to Create Conversations That Sell
Today’s consumers are suspicious about marketing. Many consumers don’t believe companies are telling the truth. Yet, conversations about brands, products, and services are happening every day. And conversations aren’t scrolled past, blocked, torn down, fast-forwarded through, or deleted. Conversations, which result in awareness and testimony for your brand, are your greatest competitive advantage.

In this program, Ted delivers the strategy for word of mouth marketing success, as well as new ideas and information that can be implemented the very next day. It’s filled with rapid-fire explanations backed by impressive data, and showcases detailed case studies demonstrating real-world application. Customized and personalized for each audience, some of Ted’s most-requested lessons include:

• Identify the interesting, real, and authentic story about your brand

• Differentiate yourself in your community by becoming the topic of conversation

• Prepare customers, staff, and colleagues to share your story

• Learn how word of mouth marketing intersects with other channels

The Real Truth Behind Influencer Marketing
The hope around Influencer Marketing is that there are people in the world who will share the story of your brand and everybody will believe them. The reality, however, is that real Influencers – the people who can elevate your story and your brand – aren’t who you think they are.

Here are some truths:

• You don’t find real Influencers; they find you.

• The best programs compensate real Influencers with experiences and stories, not money.

• Being an Influencer is a way of living, not a job title.

• Real Influencers will share your brand story whether you are paying them or not.

In this innovative program, Ted shares the data and facts behind what drives these conclusions, as well as how brands and companies can leverage these truths to reach goals faster and spend less money. Ted Wright is a modern pioneer of Influencer marketing, going back to his days as the Global Brand Manager for Delta Airlines. Since 2001, as CEO of Fizz, he has been the driving force behind major brand success stories such as the Pabst Blue Ribbon revolution, the adoption of Chocolate Milk as the post-workout recovery drink, and the rise of Fireball Whiskey – which has now passed Jägermeister as the dominate product in its category. Ted’s work changes the way consumers think about brands.

In this program, Ted shares how to:

• Create an effective Influencer marketing program

• Work with your Influencers over time and create long-term relationships to maintain their influence

• Help Influencers do what they love to do most

• Generate real Influencer marketing across all channels

 If you want to achieve real influence for your products and services, you have to spend more time creating conversations. Ted’s program helps you convert conversations into sales.